New Athletics Ballarat Website
Continuing on from the recent Athletics Ballarat brand relaunch, as well as feedback from members, the Board of Athletics Ballarat are excited to bring a new website.
The website alone is just a small part of a revamped communication plan that Athletics Ballarat has to improve the way it distributes key information to clubs and members, as well as providing a greater range of ways to engage with our stakeholders.
PRESS RELEASE
New Athletics Ballarat entity replaces BRAC in historic name change
RE: Local athletics association the Ballarat Regional Athletic Centre (BRAC) will
rebrand as ‘ Athletics Ballarat’ under new strategic direction
The local Ballarat Regional Athletic Centre (BRAC) at the annual general meeting voted in favor of a historic name change, moving to a new modern ‘Athletics Ballarat’.
The new brand, complete with a name change, logo and branding resources has
been designed ahead of exciting opportunities within the athletics space.
With a new athletics facility on the way, and a growth in participation numbers, the
organisation felt a new name to better strategically align with the organisation’s objectives was needed. Under the new brand, the organisation will aim to grow the sport by welcoming key new partnerships with all athletics bodies including Little Athletics and Professional Running communities in
Ballarat and surrounds.
The history of athletics in Ballarat stems back to the creation of the several clubs in the 1890’s and has continued with the merging of the Ballarat Athletics League and
Ballarat Women’s Association in 1988 to form the Ballarat Regional Athletic Centre. Since then, the continued development of the sport and the need for a clearer pathway to enjoy the sport for life, the community felt a new direction
was needed.
The current chair of Athletics Ballarat, Matt Jenkins, spoke to the importance of the
change
“The name and branding changes highlight a new phase for athletics in the Ballarat and
surrounding regions”
“The new Athletics Ballarat brand align with our strategic direction and allows us to
grow membership numbers in the region”
The new Athletics Ballarat name will be installed immediately with club membership rolling over from the existing BRAC base. Athletics Ballarat will continue to manage Llanberris Athletics Reserve in Ballarat and aims to grow the schools program
Athletics Ballarat manager Ashley Anderson expresses his positivity to the new
“Athletics Ballarat has undergone extensive transformations over the previous 24 months
and will now add a name and brand change to the mix”
“This change will be a real positive for the sport in the region and will help the
organisation as they continue to managing growing expectations within the
community”
Athletics Ballarat have started to put strategic plans and initiatives in place for there
to a new athletics facility being built at the former showgrounds site in
Wendouree. The new facility, aimed to be built by the end of 2026, will see Ballarat with a class 2 athletics facility capable of holding state events in
the city.
Athletics Ballarat acknowledges and pays respect to all traditional custodians of the lands on which we run, jump and throw throughout Australia. We pay respect to Elders past and present.
We are committed to a positive future for all Aboriginal and Torres Strait Islander communities and to honour their ongoing cultural and spiritual connections to this country and recognise the role and value their culture has provided to our sport.